Twenty-five years inside the industry. Now spent explaining it.

I spent 25 years in financial services — Morgan Stanley, HSBC, Fidelity, JP Morgan. Big institutions, complicated products, and rooms full of very clever people using language almost nobody outside those rooms understands.

Away from the desk, the conversations were completely different. Friends asking what a pension statement meant. Family unsure whether the State Pension would cover anything. Colleagues in their fifties admitting they'd never once checked their projected income.

None of them were careless with money. They'd just never been told the basics in language that made sense. That gap isn't a personal failing — it's a design flaw in how the industry talks.

Zestly is the fix I wanted: honest, jargon-free financial education, delivered where people already are — at work.

Every session is guidance, never a sales pitch. No products, no commission, no onward funnel. If a room leaves knowing three things they didn't know that morning, it's worked.

The strapline — from pocket money to pensions — is deliberate. Money confidence starts long before retirement, and it's never too late to build it.